The Louis Vuitton Flagship Store in Paris

Strategy invariant pattern is changing from the 80s to 90s, the French luxury brand industry has experienced a dramatic merger, integration and centralized process, both created during this period in France today, the richest high-grade brand name industry leaders, such as Louis Vuitton, Bernard Arnault, the Group made a number of years after the baptism of the tide of mergers to maintain the traditional family, old shop production and management style, and with the large group in the international market rival.

Arnott challenge is how to copy the success of Louis Vuitton. Compared to other consumer goods industry, luxury goods industry, branding is more difficult. You have to let people do not really need have desire. Arnott, 58, handsome, 20 years ago, he began to get involved in luxury goods industry.

Today, the Louis Vuitton flagship store in Paris, as an art museum, a monument has become the fashion in Paris is Paris, one of the most fascinating tourist attractions.wholesale Juicy Handbags Many people can not afford "LV", but also a visit just to experience what a luxury look.

At that time, 35-year-old Arnott funds provided by the family, plus bank loans, the Group acquired Bo Sake, which is a bankrupt French textile group, funded in 1946, established the first Christian Dior home boutiques. Arnault stripped other than Dior Bo Sake of all business, and this large number of enterprises through the acquisition of "LVMH" the company's stock to its acquisition of the Louis Vuitton merged with Moet Hennessy, Louis set up Vuitton.

90s in the last century, he began an acquisition spree was even more than high-end luxury brands LVMH, which includes shirt manufacturer Thomas Pink, yuanhang jewelry, Fendi leather goods, Pucci and DonnaKaran fashion, Krug champagne, and TAG Heuer and more. The new business model through acquisitions,wholesale Replica Juicy Handbags Arnault of Louis Vuitton products, given the strong and modern. Meanwhile, he also always very concerned about the quality of the brand.

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Of course, ubiquitous in the economic globalization today, there are some famous French brand or foreign intervention, or the acquisition of foreign enterprises; and Louis Vuitton are more well-known premium brand of foreign incorporated into their business scope. CEO Bernard Arnault of Louis Vuitton Moet Champagne managed, Thomas Paink shirts, dozens of luxury brands,Wholesale Gucci Handbags but 60% of the company's profits come from a brand Louis Vuitton.

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